I see you, beauty pro – you’ve worked hard to get where you are. But somehow, you can’t shake the feeling that “this can’t be it!”

You didn’t pour countless hours into perfecting your artistry just to work your way up to “salon owner.” Not that there's anything wrong with that, but…

😞 The hours you’re dedicating to running things are taking away from the time you’d rather spend relaxing on the beach or booking that overdue spa appointment.

😞 Your skills exceed the day-to-day projects your current clients are tasking you with, and you know your work deserves to be on bigger stages – like the runways of New York Fashion Week.

😞 You’re ready to aim for the stars, but you don’t know how to cross the velvet ropes that lead to A-list gigs and high-fashion opportunities with L’Oreal, Chanel, Gucci, Vogue, and more… even if you did have an all-access pass, surely the industry’s already saturated, right?

You know there’s so much more for you out there, but you just don’t know how you’ll get what you want…

MODULE 01

THE BLUEPRINT TO YOUR MAGNETIC BEAUTY BRAND

*NEW IN 2024: Implementing A.I. to Save You Time

NEWS FLASH: Building a memorable, magnetic brand that turns heads is no longer just an option – it’s a necessity. Especially if you want to attract A-list clients and high profile opportunities as a beauty professional. This module is all about building your brand kit in an easily-digestible and implementable way. You’ll walk away from this first module with a new or refreshed brand kit, along with a toolkit of actionable ideas on standing out to your ideal clients.

In this module, you’ll learn:

• The difference between branding and marketing (and why you need both) 
• How to discover your one-of-a-kind visual identity 
• How to easily create your brand kit on your own 
• How to get gorgeous and affordable branding images taken 
• Marketing to find your niche in the beauty industry to set yourself apart   

• How to finalize your brand kit & solidify your brand identity
• Optimizing your IG so those dreamy clients find you ASAP! 

MODULE 02

BEHIND THE SCENES SECRETS AS A FREELANCE BEAUTY PRO 

I totally get it – working in the high-profile beauty industry can feel elusive and mysterious. And if you don’t have an “in” - you feel lost. This is where I unclip those velvet red ropes, bringing you behind the scenes with me and reveal the unwritten secrets of creating high-profile success.

In this module, you’ll learn:

• The unspoken rules and best practices for working on set, ensuring you're always one step ahead.
• Ways to master the art of securing and excelling in test shoots, a key step in building your reputation and portfolio.
• To discover the essential do's and don'ts when working with high-profile clients, so you can deliver top-tier service every time.
• Clarity on how to confidently set your on-set rates, with insights into what different jobs typically pay.
• Set etiquette they don't teach in school, including how (and when) to ask your talent for a BTS pic (and when not to)
• Kit curation and set up, complete with detailed shopping list to stock up and stay prepared 
• BTS lingo to know and who's who on the call sheet
• PLUS! How to identify genuine emails from celebrity publicists, with real examples to help you avoid scams.

MODULE 03

LEARN HOW TO BE THE ASSISTANT EVERYONE WANTS, TO BOOKED SOLID

Before we run, we need to learn how to walk in confidence. Unlock the secrets to becoming the go-to assistant every lead artist dreams of. In this module, you'll master the unspoken protocols and insider tips that elevate your assisting skills from day one. Whether it's perfecting the art of packing and unpacking on set, or knowing when to step in and when to step back, this lesson is your fast-forward button to becoming indispensable—and soon enough, you'll be the one booked solid.

In this module, you’ll learn:

• How to find artists to assist and what to say to them to show your interest
• The unspoken rules of working on set to ensure you’re in sync with the lead artist.
• When to speak up, when to listen, and how to communicate proactively to stay one step ahead.
• Anticipating the lead artist's needs and prepping in advance to keep the day seamless and stress-free.
• How to build trust to create strong working relationships with lead artists and other team members to become their trusted right hand.
• PLUS how (and whom) to invoice as an assistant 

MODULE 04

FROM REFERENCES TO REALITY: STUDYING REFERENCES AND CREATING A MOOD BOARD 

Get those creative juices flowing and let’s have some fun! Working with references and creating a mood board is a daily occurrence when on set for ad campaigns, commercials, film, print, music videos, and more. It’s crucial you know how to pull references, and make and read a mood board to stand out from other artists. 

In this module, you’ll learn:

• Ways to effectively study and interpret your references to ensure you arrive to set fully prepared and aligned with the creative vision.
• A timeless list of iconic films that will serve as a rich resource pull inspiration from for years to come 
• How to create compelling mood boards that bring your ideas to life and communicate your vision clearly to clients and teams.
• Get a head start on understanding the process – something that will set you up for success way in advance
• PLUS, you'll walk away from this module with a real mood board to present for your next shoot!

MODULE 05

BUILDING A STAR-STUDDED CLIENTELE: SECRETS TO WORKING WITH VIP & CELEBRITY CLIENTS (RESPECTFULLY)

You thought you could show up, keep chill and act like your celebrity client is just a normal person? Think again. You can be the best beauty professional in the world, but knowing how to handle their unique needs and the things that can arise when working with VIP talent is a must to keep them happy and on schedule. 

In this module, you’ll learn the 3 phases: Prepare, Who to Target, and The Outreach:

• Exactly where to find celebrity & VIP clients, no matter if you live in a small Midwestern town, or a large metropolitan city
• Identify the key people to reach out to within a celebrity’s circle to increase your chances of securing high-profile clients. 
• The art of effective communication to VIP clients' teams, ensuring your message stands out and you get the response you want - they want to hire you!
• Exactly what to say and how to act respectfully — and what never to say or do — when working with VIP's & celebrities to build their trust and rapport. 
• Insider knowledge on what to expect when working with celebrity clients, from unique requests to high-pressure situations, so you can handle everything with grace and professionalism.

MODULE 06

WHAT EVERY BEAUTY PRO NEEDS TO KNOW ABOUT  RATES & AGENCY REPRESENTATION

Money and rates have always been a taboo topic. It’s one of the things what keeps this mysterious world of high-end beauty so difficult for newcomers to break through. But not anymore! Together with my agent, we’re going to change that notion. We’ll share with you how to become a beauty agency’s #1 pick and chat through topics related to money, such as invoicing, and the biggest hush-hush question of them all – “what’s your rate?”

In this module, you’ll learn:

• How to set your rates strategically, with different rates tailored for various types of jobs, ensuring you’re compensated fairly.
• The essential questions to ask that will help you determine and negotiate your rates in any situation.
• Get a clear understanding of what an invoice should include, how to create one that’s professional, and tips for ensuring you get paid on time.
• Insider knowledge from a chat with my agent about what agencies seek in an artist before offering representation, and how you can stand out.
• How to break the taboo around discussing rates and money with confidence, ensuring you’re always ready to talk numbers without hesitation.

BONUS MODULE 1

VIP Mobile House Calls & Hotel Visit Services (Value $497)

There’s being professional in a salon job, and then there’s being professional for VIPs and prestigious job opportunities. This module gives you the exact steps to handling yourself properly for these VIP Experiences - stuff they don’t teach in school. I’ll show you how to conduct your business in a way that keeps your A-list clients happy, how to navigate a tricky situation, how to elevate your already professional services to surpass the standards of the stars, and so much more…

In this module, you’ll learn:

• The VIP Experience and how you can recreate it for your A-list clients
• The exact verbiage you should use as a VIP Beauty Pro
• How to book, handle, and execute house calls and hotel visits for high-end clients
• Secrets of what to expect during these VIP house calls and hotel visits
• How to price and set your rates accordingly
• Safety tips and protocols when you visit a stranger’s home 

BONUS MODULE 2

Building Credibility Through Social Media and Public Relations (Value $497)

You’ve earned your stripes in the beauty world, now it’s time to establish that public-facing credibility with beauty editors. 

In this bonus module, you’ll learn:

• What is credibility and why it is so important to build as a beauty pro
• How your public credibility will bring in higher rates, more aligned clients, and more freedom in your projects 
• The 3 major different types of press and which ones are right for your business
• More ways to build undeniable credibility and trust in your brand
• Negotiating terms and agreements for social media partnerships

BONUS TRAINING:

What Beauty Editors Want: Repost Strategies Training (Value: $147)

Featuring some of the beauty industry’s top beauty editors and journalists of publications like Cosmopolitan, Byrdie, Refinery29, TheZoeReport, POPSUGAR, and iconic nail brand CND, this in-depth training will show you proven strategies to build undeniable credibility, making your mark on the beauty industry.

BONUS GIFT:

My Plug-and-Play Editable Brand Kit and Invoice Templates (Value: $94)

Your brand kit contains the identity of your personal beauty brand all in one place. In other words, it is the brand bible in which you need to refer when designing your website, social media posts, and so much more. It’ll also ensure your whole team is on the same page. Plus you'll also receive my invoice template - never worry about leaving something important off your invoice again. 

BONUS GIFT:

Julie K Nail Art Goodies (Value: $50++)

Giving is my love language! It’s why I’ll be gifting you some goodies, like my proprietary Nail Art Design Book along with other gifts from my e-commerce site, julieknailart.com. You may get some more beauty gifts along the way too… wink ;)

PLUS!!!

EXCLUSIVE BONUS: The opportunity to secure a spot on Julie's referral list for sought-after jobs on photo shoots, private VIP clients, and special events!

After completing every assignment and module of the Beauty EntrePROneur™ program, you’ll unlock an exclusive, powerful bonus – the opportunity to be added to my referral list for jobs*. This turns those dreamy opportunities into your real, waking life.

*Passing the hands-on test will be required for referrals.